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Friday, September 14 • 9:00am - 9:25am
KENOTE: How Decentralized Apps Can Go Mainstream: Tokenization & The End of Extraction

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New products, platforms and protocols break into the consumer mainstream when the average user engages based on the benefit of the service (i.e. faster, cheaper, better) without being forced to care about the enabling technology. To date, the users of decentralized blockchain applications have been primarily those with a pre-existing interest in the space. Some companies, like Public Market, are changing this. What’s more, tokenization is breeding unprecedented network effects for tokenized applications. Mainstream decentralized apps can provide all the benefits of network effects without the costs to the network participants that are unavoidable under private, centralized and rent-seeking network ownership. Importantly, these cost savings for users can be more than financial: they can also come in the form of increased privacy, ownership of data, and more favorable network policies.

avatar for KJ Erickson

KJ Erickson

., Public Market
KJ Erickson is the CEO & Co-Founder of Public Market, a protocol for decentralized marketplace eCommerce. Public Market allows anyone - tastemakers, influencers, affiliate marketers, and professional merchants - to build an online storefront that sells from a pooled source of inventory... Read More →

Friday September 14, 2018 9:00am - 9:25am PDT
Main Stage